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Co-developed a high-fidelity A/B test comparing two tones of voice for a marketing website. Designed survey instruments, analyzed user perceptions and engagement data, and presented strategic recommendations to optimize brand communication.

Cover slide of a presentation titled 'Tone of Voice Analysis and Recommendation for Signore Lorenzo Diaco, CEO Publytics.net', with the subtitle 'Discovering the Optimal Communication Strategy' and the date May 10, 2024. The slide lists team members: Christ1 Akinwumi, Rhonda Bayoud-Snyder, and Cynthia Everitt.