content strategy roadmap

content strategy

Created a user-focused roadmap to improve Help Center content for a client, including a content audit, SWOT analysis, and prioritized recommendations. Selected as the top project in class for clarity and strategic depth.

tools: SWOT analysis, IPMM model, Microsoft Word

Cover page of a presentation titled 'Content Strategy Roadmap for Client Z', dated March 8, 2024, with the author's name Cynthia Everitt and contact email, and a footer indicating the University of North Texas and a course in digital content strategy.